
Expanding access to economic opportunity in the pet industry.
Research Gurus partnered with Companions and Animals for Reform and Equity (CARE) on a national project designed to understand the size and scope of the pet and animal welfare industries, estimate their economic impact, and identify more inclusive economic pathways for BIPOC communities.
The question
How can CARE better understand representation, economic contribution, and opportunity gaps across the Human and Animal Wellbeing sector?
What we did
- Conducted a literature review and secondary data collection process.
- Designed and executed national surveys and interviews.
- Developed economic estimates and scenario-based analysis.
- Helped translate findings into a public-facing report and presentation.
Impact
This work gave CARE an evidence base for future advocacy, investment, and program design—while helping the field better understand barriers and opportunities for BIPOC participation in the sector.
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