
Understanding opportunities in the pet industry.
Client: Companions and Animals for Reform and Equity (CARE)
A nationwide study of the pet care and animal welfare industries, their economic value, and who has access to opportunities.
The question
What is the economic value of the pet care and animal welfare industries, and who has access to opportunities?
What we did
- 1Reviewed existing research and collected available data.
- 2Planned and carried out national surveys and interviews.
- 3Estimated economic value and compared different possible outcomes.
- 4Helped turn the findings into a report and public presentation.
How it helped
The study gave CARE information it could use to plan programs, guide funding and help more people take part.

















